The Flower Fields - Signage Design

Informational signs are always a difficult task when there’s lots of text involved. We were approached by the field manager at The Flower Fields to update the various signage throughout the park. We used large blocks of colour to break up the text and created a flower pattern to add a subtle distraction to the hard lines of the text to soften it’s harsh appearance. We used various sized photos to break things up even further and integrated the flowers in their logo into the background to add even more contrast.