Lumen Science

Logo + Business Card

My good friend and awesome human Grace needed a logo for her environmental contracting business but wanted the final mark to be a bit ambiguous for added flexibility with how she uses it going forward.

Believe it or not, the mark is based on the hollow space in blood vessels where blood flows, also know as lumen and Grace wasn’t sure the general public would get it. So we decided to take an approach that feels techy/data driven, future-focused and approachable.

Business Cards

Custom Icon Set