Division 23 Brewing - Label Design

The folks at Division 23 Brewing got in touch to create labels for their crowlers. They wanted something clean and modern looking while fitting their brand. Using the underline below their name and the upturned arrow, I used those shapes across the label design to echo what was already there.

In the process, I spotted D23’s logo could use a little TLC as some of the negative space looked rough and uneven. I smoothed things out and refined a few of the shapes to give a much more even presentation of the mark.

Label Design

Crowler Mock Up

Brand Icon tighten up

As a designer you often come across marks like the original below that are literally rough around the edges. As a service and because my OCD just can’t cope, I offer a little TLC to brands to refine the shapes in their mark which can go a long way with legibility and varying sizes later on down the road.